Maurice Lacroix Men's Watches
Founded in 1975, this Swiss watch manufacture has built its reputation on meticulously crafted, creatively designed timepieces for both men and women. Established in Zurich, Maurice Lacroix holds the distinction of being the first watchmaker to introduce the exhibition caseback, a hallmark of horological transparency that remains central to the brand's identity. Today, each fine timepiece is produced in state-of-the-art ateliers in Saignelégier, where exceptional design and a spirit of innovation converge. The brand's philosophy says it all: "We unite the art of Swiss watchmaking with bold, distinctive design." Driven by a relentless pursuit of advancement, the ethos at Maurice Lacroix is defined by a passion for progress, one that continuously pushes the boundaries of both craft and creativity. The choice of materials reflects this uncompromising standard: sapphire crystal glass offers outstanding scratch and shock resistance, ensuring lasting clarity and durability. Every Maurice Lacroix timepiece is water-resistant to a minimum depth of 100 metres, while dedicated dive watches withstand pressures of up to 30 bar. The robust case is crafted from solid stainless steel, built to endure as well as impress. Hours, minutes, and seconds are indicated with characteristic Swiss precision, because at Maurice Lacroix, every detail counts.
- -47%
- -55%
- -40%
- -57%
- -48%
- -2%
- -25%
- -8%
- -50%
- -47%
- -40%
- -50%
- -50%
- -49%
A Choice as Individual as You Are
The Maurice Lacroix collection extends well beyond mechanical horology, encompassing a refined selection of high-precision quartz timepieces alongside its celebrated mechanical offerings.
Each watch is available with either a polished metal bracelet or a supple leather strap, offered across a spectrum of carefully considered colourways. A wealth of dial variations and distinctive design signatures ensure that every collector can find a timepiece that speaks to their personal taste. While the Fiaba collection is dedicated to the art of feminine watchmaking, the following lines are crafted with the modern gentleman in mind.
Aikon
The Aikon collection stands as one of the most acclaimed and visually distinctive lines in the Maurice Lacroix portfolio. Its guiding philosophy is clear: "Be your own star, set your own standards rather than following those of others." Rooted in the spirit of the iconic Calypso collection from the 1990s, Aikon offers a choice between quartz and automatic movements, catering to every preference in mechanical watchmaking. The collection's most recognisable design detail is the bold six-arm bezel, a motif that simultaneously conveys strength and a sense of care. The limited-edition Aikon Venturer makes an immediate impression with its sunray-brushed green dial and matching green rubber strap. The Aikon Automatic Skeleton, meanwhile, features a multi-tonal dial with luminous indices and a fine calfskin strap, housing an innovative movement with a generous 48-hour power reserve.
Eliros
Defined by clean lines and enduring colour palettes, a timepiece from the Eliros collection is the consummate companion for everyday elegance without compromise. The diamond-set Date Ladys remains a perennial favourite among the line's feminine offerings. Each watch is powered by a high-grade quartz movement, delivering flawless timekeeping reliability. The dial is available in silver, black, or anthracite, a considered range that accommodates the most discerning of tastes.
Among gentlemen's models, the moon phase and chronograph variants enjoy particular admiration. The Eliros Chronograph's tenth-of-a-second display elevates precision readability to an exceptional level, while the Eliros Moonphase positions its lunar complication alongside the brand's signature lettering in an effortlessly balanced composition.
The chronographs feature premium stainless steel cases, with select references finished in a rose gold PVD treatment. At 40 mm in diameter, these timepieces command presence without ever feeling excessive on the wrist.
Pontos
The Pontos collection draws its design language from the discipline of architecture, a philosophy that translates into timepieces of striking purity and dynamic intent. The range encompasses both contemporary sport chronographs and wristwatches with a refined vintage sensibility, united by a shared commitment to purposeful design. The Pontos Chronograph integrates a precision stopwatch function, while the Pontos Day Date features a bold date display beneath the 12 o'clock position, with the day of the week rendered in full, an uncommon and elegant touch.
Masterpiece
The Masterpiece collection takes its name from the exquisitely decorated movement bridges that define its aesthetic identity, a finishing philosophy that elevates each watch into a true objet d'art. Straps are crafted from calfskin, crocodile, or alligator leather, and the dial is offered in blue, silver, or an open-worked transparent finish. The Masterpiece Retrograde captivates with a retrograde date display positioned at 5 o'clock, distinguished further by the interplay of a square and a clover-shaped wheel governing the small seconds indication. The Gravity, by contrast, represents the avant-garde face of the collection, a feat of modern horological engineering.
Les Classiques
What defines this collection above all else is a sense of timeless elegance that never concedes to passing trends. Alternating polished and satin-finished surfaces, paired with diamond-set indices, lend each piece an unmistakable air of exclusivity. With select references available at under €500, Les Classiques offers a rare opportunity to acquire a genuinely refined timepiece at an exceptional value.
At a Glance: Key Features
- Quartz and automatic movements
- Swiss Made
- Innovative horological technologies
- Water resistance to 100 metres / 10 bar
- Scratch-resistant sapphire crystal
- 2-year warranty
- Stainless steel, leather, or rubber strap
- Quick-release strap system on selected references
- Hours, minutes, and seconds indication
- Premium stainless steel case
- Exceptional value for the quality offered
Find Your Perfect Maurice Lacroix at Zeitlounge
Maurice Lacroix has long been celebrated for the breadth and distinction of its men's watch offering. With so many compelling collections to explore, the decision can be a genuinely pleasurable challenge, each reference brings its own character and invites you to make it entirely your own. Whether your preference leans towards automatic or quartz, there is a Maurice Lacroix that is waiting to be discovered. Should you wish for guidance in navigating the collection, the Zeitlounge team is always delighted to assist. We are equally happy to provide further detail on any Maurice Lacroix reference or to introduce you to the highlights of our other brands. For any questions regarding ordering or delivery, we remain at your service.
